The Managing Director of Multichoice Nigeria, John Ugbe, in his recent interview with the guardian news revealed, how their Multichoice Nigeria has jumped over all the hurdles in the business dome for the past 20 years of the company's existence in the country. Here is just one of the excerpts:
***Question:- But the view around has been that Multichoice is by and large been enjoying unfettered monopoly?
Answer: I have never agreed with that claim. This is because, I have been in this industry for about 15 years and there have been competition.
Multichoice has always has vision for its business and which is to continually bring entertainment to the people. We are investing and promoting local contents. We also ensure that we grow the channels. If you look at the sports, it takes a lot to put the Nigerian Premier league on the satellite.
For us, our vision is to continue to be the best and ensure we satisfy our customers.
You said there have been competitors in the industry, but many of them have been coming and fizzling out. What has been the sustaining power of Multichioce?
I think the biggest thing for us has been that we are not a company that invest today and want returns tomorrow. We are future focused, which has been the vision guiding us.
We come from a group, which is not just the PayTv industry. If you look at our functions in the country today, for instance the basket ball, we are spending a lot on that, not to talk of several environmental projects. Our competitors must put money in some areas so that the infrastructure can be even. So, this is a long-term vision. We are hoping to do more.***
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